BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it doesn't plan to charge drivers extra to use hardware features that are already in their cars anymore.

BMW’s terrible heated seats subscription didn’t even make it to a second winter::BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it doesn’t plan to charge drivers extra to use hardware features that are already in their cars anymore.

  • alyriaiii@sh.itjust.worksEnglish
    131·
    10 months ago

    “We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn’t that high," Nota said. "People feel that they paid double — which was actually not true, but perception is reality, I always say. So that was the reason we stopped that.”