BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Mostly, but never discount the power of well-wielded shame
They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.
The topic had moved to generalities; we were no discussing this specific case