The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Chaotic Entropy@feddit.ukEnglish
    61·
    10 months ago

    They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.

    • Vespair@lemm.eeEnglish
      1·
      10 months ago

      The topic had moved to generalities; we were no discussing this specific case