Facebook did the same thing years ago, it’s part of the enshittification cycle. When you post a link to another site, you’re directing traffic away from twitter and it’s advertisers, so Elon would much prefer that you be forced to post the entire article so that no one ever has to leave twitter and give their ad revenue to anyone else.

Obviously no one would agree to this if it was happening from the start, but once your platform has a stranglehold on everyone, you can start tightening the noose like this. Everyone hates it, but people feel like they have nowhere else to go, so they put up with it. Or at least that’s what twitter’s betting on