I imagine if it’s not disclosed clearly before you order, you can dispute it with your bank/cc company. If it is, and you still decide to give that company business, then I guess that’s on you.
I canceled last time they raised the price and started including football. The only thing prime is really good for is if you like making a bunch of little purchases frequently. I honestly don’t miss it at all. When I do buy something, you get free shipping on anything else you buy for the next 24 hours. That ends up covering the little stuff I might have forgotten on the original order and prime shipping was rarely 2 days anymore anyway, so what’s an extra day or two wait.
There’s a different video on both of their channels. Both are worth a watch.