Oh then thats absolutely where I see Lemmy going if its a success. Give it 10 years and people will know their app or their managed instance and have no clue what Lemmy is.

Im still wrapping my head around the concept but FOR EXAMPLE could someone create an instance that requires a subscription fee, link it to their own app (like a retooled RIF) and offer a curated and managed experience?

Vs

Join a free instance, use what free software you want and have to figure out the nuts and bolts yourself?

Exactly right. I never had a problem with Reddit wanting to make money for their services. If you give me exactly what I want, I will pay.