A few weeks prior to its launch, Baldur’s Gate 3 looks like one of the most promising RPGs in recent memory. However, some devs are urging players not to rate all other games in the genre by such a high standard, appealing to Larian Studios’ unique combination of vast experience and resources.
Every Larian game so far was exactly like this, they always did early access for cheaper then went full price when it came out of early access.
BG3 was full price from the start, probably because of the money they had to pay WotC for licensing