It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
It sounds like it’s only for new people and when you are due to renew. At least that’s how I read it.
So you might only have it until your term is up?