You're free to do as you please, but if the game wasn't worth it enough to pay for, pirating it still does them more of a solid than if you had bought and played something else. Let's say the game is Starfield. Sure, they didn't get your $90 if you pirated it, but if you're contributing to discussions about it, it keeps people thinking about it, and especially if you have positive things to say about it, you end up encouraging other people to buy it, which means that their business strategy of selling the game at $90 CAD (or any other strategy you decided justified piracy) is still that much more effective, and they'll do it again, because the game sold at that price. But maybe Broken Roads comes out for cheaper and you get your RPG fix there instead. They could use your dollar more, and each sale counts way more toward a future where that team gets to make another game after this one. If your word of mouth instead convinces someone to pick up Broken Roads (which you also hypothetically paid for), you're contributing toward encouraging more games to come out at that price point. Both games are going to take up your finite time, so both your time and your money influence what survives in the market.
Why not both?
You're free to do as you please, but if the game wasn't worth it enough to pay for, pirating it still does them more of a solid than if you had bought and played something else. Let's say the game is Starfield. Sure, they didn't get your $90 if you pirated it, but if you're contributing to discussions about it, it keeps people thinking about it, and especially if you have positive things to say about it, you end up encouraging other people to buy it, which means that their business strategy of selling the game at $90 CAD (or any other strategy you decided justified piracy) is still that much more effective, and they'll do it again, because the game sold at that price. But maybe Broken Roads comes out for cheaper and you get your RPG fix there instead. They could use your dollar more, and each sale counts way more toward a future where that team gets to make another game after this one. If your word of mouth instead convinces someone to pick up Broken Roads (which you also hypothetically paid for), you're contributing toward encouraging more games to come out at that price point. Both games are going to take up your finite time, so both your time and your money influence what survives in the market.