BMW’s terrible heated seats subscription didn’t even make it to a second winter::BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it doesn’t plan to charge drivers extra to use hardware features that are already in their cars anymore.
How are heated seats not standard? It’s basically a couple of wires and a switch. I bet it cost them close to nothing to make.
If BMW was a super cheap bare-bones car, I could understand it. but even a basic BMW is expensive.
This subscription is a blatant money grab, there is simply no question about it, and their excuse that it’s cheaper to built it into all cars, is basically admitting as much. It’s so cheap, it’s more expensive to make the exception and not include it.