It’s clickbait because they’re using last years chip like they always do. It’s not out of spite. The usb controller on the A16 Bionic does not support USB 3.0 because lightning never needed it. The A17 Pro in the pro models has an updated USB controller.
I think you may be mistaken, friend. The USB 3.0 controller is part of the A17 Pro SoC. It was specifically called out during the keynote when discussing the A17 Pro. You can read about it here too: https://www.tomshardware.com/news/apple-a17-pro-3nm-iphone-15-pro