Critics say Zara’s ads resemble corpses in Gaza—but Zara’s parent company says the ad campaign was shot before the current round of fighting in Gaza.

Fast fashion giant Zara pulled ads for its new fashion collection from some parts of its website and app, after its social media posts were flooded with backlash and calls for boycotts claiming the advertisements mocked the destruction wrought by the Israel-Hamas war—though the company says the campaign was created months earlier.

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