BMW’s terrible heated seats subscription didn’t even make it to a second winter::BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it doesn’t plan to charge drivers extra to use hardware features that are already in their cars anymore.
Never let them forget this.
“BMW. Wait. Didn’t you want to charge a subscription to activate heated seats already in the car?”
“IBM? Don’t you guys ship dark hardware you then charge a fee to activate after it’s been purchased?”
“Oura. Don’t you ship a sleep tracker at a premium price, and then charge a monthly grift just to use the information it’s already sampling?”
And, with each one, laughter. Teasing, laughter and then shunning. Followed later by a recommendation to join a better company.